YOU are shifting the paradigm so make sure everyone else understands this is normal and act shocked if they are stuck in their selfish fossil-fuel-driven ways. Act with astonishment if your neighbour drives a 4x4. Act as if they are driving a combine harvester covered in razor blades! Develop your own peer pressure.

When they tell you it is none of your business and it is there ‘freedom’ you are contravening and how hard they have worked to get the deserved little luxuries, blah, blah, blah just act as if they have just told you they have invested in a Death Camp. Just keep that vision in your mind. They are wrong and you are right. Think of the most socially unacceptable thing a person can do next to rape or murder. That selfish act is depriving a man of his food of his livelihood. It is the water he should be drinking. The job he should be working on. Our freedoms come at a price of other people’s slavery, suffering and death. Make the connection and make them see that too.