What is the real price of anything? Do you look at the cost of Solar Panels or Organic Vegetables and say to your self “this is all out of my price range”? Hold on a second. Apart from entertaining the ‘false concept of choice’ (that we discuss separately here) this presents a fallacy. It is not that these renewable resources are expensive, it is that everything else is subsidised. Think about it, cheap oil subsidises everything. When the cheap oil is gone THEN what will be the price of everything?

I often look at the success of Fair Trade Coffee and marvel at how some retail outlets ONLY stock such items. I wonder if we will see the final death of non-Fair Trade and non-Organic. What would that mean? If you no longer had the choice and that was the new normal? It would represent the end of a subsidy. The end of the Carbon Subsidy. That is all. The end of one kind of economics and he beginning of a new way of balancing the books. Is this the end of choice? No, not at all. Our choices have always been distorted through the looking glass of oil. Our lives viewed through a lens smeared with oil. And this hid our own future from us.

The next time we look at this ‘choice’ tell your self that the price difference is the cost of having that same thing next year. It is like putting money in the bank. You are saving up for a future. It is an investment in a non-throwaway tomorrow. That extra price is the cost of tomorrow.